The Startup Intelligence Platform

YOUR STARTUP'S
unfair
ADVANTAGE.

Most founders don't fail because they can't build.
They fail because nobody told them what to build next.

Find your product See how it works
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Product Family

THREE STAGES.
ONE PLATFORM.

We built a different product for every stage of your journey, because a first-time builder and a funded founder have completely different problems.

FoundrFrnd

BUILD

Coming Soon

Still figuring out if your idea is real? Validate before you commit a single hour of your life to it.

FoundrFrnd

PULSE

Live Beta

Funded and feeling the clock? Your market is moving. Your competitors are moving. Are you?

FoundrFrnd

SCALE

Coming Soon

Managing a team and a board? The executive intelligence layer for post-seed founders who can't afford blind spots.

Your competitors are
watching right now.
Are you?

FoundrFrnd caught a competitor's pivot three weeks before they announced it. That's three weeks we used.

Sarah J., CEO at StealthFin

The investor update draft alone saves me four hours of dread every single month.

Marcus K., Founder of Relay

I don't touch the roadmap without checking Pulse first. It's become non-negotiable.

Elena R., Product Lead at Aura

Next Step

YOU DIDN'T
RAISE TO GUESS.

Start your first briefing free
Competitor Intelligence Market Signal Feed Investor Update Generator Weekly Founder Briefing AI CMO Layer Strategic Decision Support Competitor Intelligence Market Signal Feed Investor Update Generator Weekly Founder Briefing AI CMO Layer Strategic Decision Support

FoundrFrnd Pulse

YOUR $200K
has a clock.

You just raised. The runway is real. Your investor expects updates, your market is moving, and you're making forty decisions a week with no senior team to back you up.

Pulse is the intelligence layer you can't afford to hire. And can't afford to be without.

Join the Waitlist See what's inside

Be among the first 100 founders on Pulse.

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The Problem

MOST FOUNDERS FIND OUT TOO LATE.

Your competitor launched a feature three weeks ago. A Reddit thread in your exact niche has been screaming about a gap you could fill. Your market narrative is shifting and your pitch deck still uses last quarter's language.

You didn't miss these things because you're not paying attention.

You missed them because you're building a company with your head down and no one watching your back.

That's what Pulse is for.

The Intelligence Layer

PULSE RUNS
WHILE YOU BUILD.

01

Competitor Intelligence

Pulse monitors your competitive landscape continuously: feature launches, pricing shifts, funding rounds, customer sentiment. It doesn't just tell you what happened. It tells you what to do about it.

02

Market Signal Feed

Reddit, forums, communities. Wherever your customers talk, Pulse is listening. Every week you get a market pulse report: is your problem getting hotter or colder? Who's talking about it?

03

Investor Update Generator

Every month, Pulse drafts your investor update based on the metrics you log. In the format investors actually want to read. This takes founders four hours on average. It takes Pulse four minutes.

04

Weekly Founder Briefing

Every Monday morning, one document. Your competitive moves, your market signals, your metric delta, and one strategic priority for the week. Five minutes to read. Weeks of context behind it.

05

AI CMO Layer

Weekly marketing priorities, content strategy, positioning updates, and campaign playbooks. All generated from your competitive and market data. The CMO you can't afford yet.

Coming in Core

06

Strategic Decision Support

Contextualised advice that knows your product, your market, and your stage. Not generic AI. An intelligence layer that has been watching your specific world since day one.

Coming in Command

Who it's for

YOU KNOW IT'S
FOR YOU IF...

1

You just closed a pre-seed or seed round and you're spending more time worrying about what you're missing than actually building.

2

You have one or two co-founders but no CMO, no analyst, no chief of staff. You are all of those people.

3

Your last investor update took you half a Sunday and you still weren't happy with it.

4

You check your competitors' websites more than once a week to see if they've changed anything. And you do it manually.

If you nodded at any of those, Pulse was built for you.

Early Founders

WHAT THEY SAID.

FoundrFrnd caught a competitor's pivot three weeks before they announced it. That's three weeks we used.

Sarah J., CEO at StealthFin

The investor update draft alone saves me four hours of dread every single month.

Marcus K., Founder of Relay

I don't touch the roadmap without checking Pulse first. It's become non-negotiable.

Elena R., Product Lead at Aura

Get Access

STOP FLYING BLIND.

Pulse is in early access. We're onboarding the first 100 founders personally.

No spam. One email when we're ready for you.

FoundrFrnd Build / Coming Soon

VALIDATE
before
YOU COMMIT.

Still figuring out if your idea is real? Build helps you validate your startup before you spend a single hour building the wrong thing. Currently in development. Join the waitlist to be first.

Join the Waitlist
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What's Coming

FEATURES IN
DEVELOPMENT.

Build is being designed for pre-product founders. Every feature below is in active development.

01

Idea Validator

Feed in your idea and get a structured assessment of market size, existing competition, and the core assumption you need to test first. Not a score. A verdict.

In Development

02

Problem Interview Generator

Get a custom set of customer discovery questions based on your specific idea and target customer. Built from the best interview frameworks, adapted for your context.

In Development

03

Demand Signal Finder

We scan Reddit, forums, and communities for evidence that your problem is real and people are already looking for solutions. Proof before you pitch.

In Development

04

Landing Page Builder

Generate a waitlist landing page in minutes. Drop your idea in, get a ready-to-ship page that tests real demand with real people before you write a single line of code.

In Development

05

Assumption Map

A structured breakdown of every assumption your idea relies on, ranked by risk. Know exactly what to prove first before committing your time or your money.

In Development

06

Competitive Landscape Snapshot

Understand who else is solving this problem, how they're positioned, and where the gap actually is. Built specifically for pre-product founders with no analyst budget.

In Development

Get Notified

DON'T BUILD
blind.

Join the waitlist and be first to access Build when we launch. Early members get locked founder pricing.

No spam. One email when Build is ready.

FoundrFrnd Scale / Coming Soon

LEAD WITH
intelligence.

You've got a team, a board, and investors watching. Scale is the executive intelligence layer for post-seed founders who can't afford blind spots. Currently in development. Join the waitlist.

Join the Waitlist
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What's Coming

FEATURES IN
DEVELOPMENT.

Scale is being built for post-seed founders managing teams, boards, and complex decisions simultaneously.

01

Board Intelligence Layer

Prepare for every board meeting with a fully synthesised briefing pack: metrics, market context, competitive updates, and the three questions your board will ask before you walk in.

In Development

02

Executive Pulse

A weekly briefing built for founders managing teams. Tracks team health signals, OKR progress, and operational gaps so you stay above the line and out of the weeds.

In Development

03

Investor Narrative Engine

Your Series A story is being written right now, whether you're writing it or not. Scale builds and maintains your investor narrative automatically, updated with every data point you log.

In Development

04

Chief of Staff Layer

Decision logging, context memory, and async strategy support. Scale remembers everything you've decided and why, so you can move fast without losing institutional knowledge.

In Development

05

Competitive War Room

Deep competitive intelligence at the executive level. Track competitor funding, headcount changes, positioning shifts, and partnership signals across your entire market in real time.

In Development

06

Strategic Advisor Sessions

Monthly async strategy sessions with an AI that has been watching your company, your market, and your competitors since day one. Context-aware advice at a fraction of advisory cost.

In Development

Get Notified

STOP FLYING
alone.

Join the Scale waitlist. Early members get locked founder pricing and direct input into what we build.

No spam. One email when Scale is ready.

Pricing

SIMPLE.
founder-PRICED.

No contracts. No onboarding calls. Cancel anytime. You're live in under ten minutes.

Monthly
Annual Save 20%

FoundrFrnd Pulse

Radar

$49/mo

Just getting started post-raise

  • Competitor tracking up to 5 competitors
  • Weekly market pulse report
  • Basic metric dashboard
Get Access
Most Popular

Core

$149/mo

Founders in active PMF sprint

  • Everything in Radar
  • Full competitor intelligence with counsel
  • Investor update generator
  • AI CMO weekly priorities
  • Customer language mining
Get Early Access

Command

$299/mo

Founders with investors watching closely

  • Everything in Core
  • Chief of Staff layer
  • Board prep and investor narrative tracking
  • Decision logging and memory
  • Async strategy session monthly
Get Access

All Pulse plans include a 7-day free trial. Cancel anytime.

FoundrFrnd Build

Build is in development. Pricing will be confirmed at launch. Join the waitlist to lock early-adopter rates.

Starter

$29/mo

First-time founders pre-product

  • Idea Validator
  • Problem Interview Generator
  • Demand Signal Finder (3 searches per month)
Join Waitlist
Coming Soon

Launch

$79/mo

Founders in active validation sprint

  • Everything in Starter
  • Landing Page Builder
  • Assumption Map
  • Competitive Landscape Snapshot
Join Waitlist

Scale Up

$149/mo

Founders close to first users

  • Everything in Launch
  • Unlimited demand signal searches
  • Full competitive landscape monitoring
  • Early access to Pulse integration
Join Waitlist

FoundrFrnd Scale

Scale is in development. Pricing will be confirmed at launch. Join the waitlist to lock early-adopter rates.

Growth

$249/mo

Post-seed founders scaling the team

  • Executive Pulse weekly briefing
  • Board Intelligence Layer
  • Investor Narrative Engine
Join Waitlist
Coming Soon

Command

$499/mo

Founders preparing for Series A

  • Everything in Growth
  • Chief of Staff Layer
  • Competitive War Room
  • Monthly strategic advisor session
Join Waitlist

Enterprise

Custom

Funded teams of 10 or more

  • Everything in Command
  • Multi-seat access
  • Custom integrations
  • Dedicated account support
Talk to Us

FAQ

GOOD
questions.

Everything you need to know before you join. If something isn't answered here, email us at hello@foundrfrnd.com.

FoundrFrnd is a startup intelligence platform with three products built for three stages of the founder journey. Build helps you validate ideas. Pulse gives funded founders competitive and market intelligence. Scale is the executive intelligence layer for post-seed founders. All three products are designed to give founders the analytical firepower they can't afford to hire.
If you're pre-product and still validating your idea, Build is for you. If you've raised a pre-seed or seed round and you're in active PMF mode, Pulse is the right fit. If you're post-seed with a growing team and board reporting requirements, Scale is what you need. Still unsure? Start with Pulse. It's the most complete product available right now.
Pulse is in live beta. We're onboarding the first 100 founders personally. Join the waitlist and you'll get priority access, locked early-adopter pricing, and direct input on what we build next. Build and Scale are in active development. Join their waitlists to be notified at launch.
Under ten minutes. There are no onboarding calls, no setup consultants, no 30-day implementation plans. You enter your startup details, add your competitors, connect your basic metrics, and Pulse starts generating your first briefing. That's it.
It produces a complete investor update in the format your investors actually want to read: a brief narrative summary, key metrics with delta from last month, competitive highlights, and a clear statement of your one priority for the coming month. You log your metrics, Pulse writes the update. Founders who've tested this report saving between three and five hours per month.
Pulse continuously monitors your competitors' public signals: website changes, product announcements, pricing updates, job postings (which signal where they're investing), funding announcements, press coverage, and customer sentiment in public communities. You get a weekly summary of what changed and a clear read on what it means for your positioning.
Not at all. FoundrFrnd is built for founders, not engineers. If you can update a spreadsheet, you can use Pulse. There are no APIs to configure, no scripts to run, and no data pipelines to maintain. You can be live in under ten minutes.
Yes. All plans are month-to-month with no contracts and no cancellation fees. Annual plans are paid upfront and non-refundable for the remaining period, but you can cancel renewal at any time. We believe the product should earn your subscription every single month.
Annual plans are billed once a year at a 20% discount versus the monthly rate. For Pulse Core that's $1,430 per year instead of $1,788. You get the same features with no commitment beyond the year. The toggle on the pricing page shows you the exact monthly equivalent for any annual plan.
Radar is for founders who want competitive tracking and market signals but don't need the full intelligence layer yet. Core adds the investor update generator, AI CMO priorities, and customer language mining. It's where most active founders land. Command is for founders with active investor relationships who need board prep, narrative tracking, and a Chief of Staff layer on top of everything in Core.
Yes. Your startup data, metrics, and competitive intelligence are private to your account. We do not share, sell, or use your data to train models. Your competitive context is yours. We take this seriously because we are also founders, and we would not use a product that exposed our strategic data.
Email us directly at hello@foundrfrnd.com. We respond personally, usually within a few hours during business days. We're building this platform because we believe founders deserve better tools, and that includes responsive founders at the other end of a support inbox.

Ready

STILL GOT
questions?

Try Pulse Free Email Us